Stockholm, Sweden
A unique voice was born in a small town outside Baltimore. That’s when IVA began. IVA is a siren, a nymph, and a fairy that uses her voice and music to enchant. IVA is captivating. Most of all, IVA is a new voice, one that moves seamlessly from pop goddess to opera diva.
In the sacred language of the birds (an old gaulic druid language), IVA means “The Vehicle of the Spirit of Trinity”. And to IVA, it means the connection each person has within to the sky above and the earth below. “So often we forget our connection to the ground beneath us. We are born of sun and earth. With our wings in the air and our feet on solid ground, we can manifest and live our dreams.”
IVA started on stage at the age of nine. Her family had noticed that she sang...all the time. Sometimes her father played “The Ride of the Valkries” and IVA ran around the house in a cape singing. Other days she spent singing along to Beatles records on her grandfather’s old stereo in the basement. Her parents found a local opera company and IVA began on the stage.
IVA’s voice carried her from the local opera company to the big city, New York, where she began lessons with Steve Smith at the Juilliard School after an education at Princeton. While training at the gym, she was discovered by Conan O’Brien’s casting director, Cecelia Pleva, who asked her to sing opera on the show. Max Weinberg was taken by the voice he heard echoing opera warm-ups in the stairwell and singing next to him on set, and IVA was invited back to the show numerous times as a singer and actress. It was at Conan’s Christmas party that she met Manech Ibar through their mutual friend, violinist Joshua Bell, whom IVA had met while the two were performing at the Aspen Music Festival. Manech, youngest director at Sony Music from 2000-2003, asked IVA to add some vocals on some tracks he was working on for his own artist management and productions company Vurse, which he started with veteran producer, engineer and professor Paul Geluso.
While IVA continued at conservatory in New York, IVA and Manech worked on their different tracks combining electro-pop, rock and opera in Brooklyn at the 80 Franklin Street Vurse Studios. When not singing at school or having opera auditions, she performed and tested this new material at downtown clubs like The Cutting Room, Pianos and Off-Broadway. She was the first artist to be signed to Vurse to be managed globally to develop the IVA brand.
She won a Fulbright Scholarship in 2004 to sing in Sweden, the home of her ancestors, and to learn more about enchanting tails of trolls, faeries, and the magic of Nordic myths. During the same year, Manech parted ways with Sony to dedicate full time to Vurse and moved to Europe to expand the company. Recording the whole year of 2005 in the Basque country and later in Brussels and New York, Manech, Paul, and IVA finished their album and released it in late 2006 through the Orchard.com digitally worldwide. The debut album features a wide range of sound, self called electric-organic-operatic-pop with several stand out tracks like “Descent”, the first track she and Manech wrote together, the remake of U2’s “Where the Streets Have No Name” and the favorites “Govinda Hold On” which was licensed for film & TV as well as “Maybe This Time” written by Bai Kamara, a well known Belgium Artist, and “Demons” which landed a spot on a Netherlands dance compilation. The entire album was also licensed by international mobile leader Three, who licensed the album for their online portal in Sweden.
IVA began to promote the album in Europe through gigging in Brussels, Stockholm, Paris, and St. Tropez while continuing to sing classical performances in Sweden. As IVA picked up speed, she was asked to perform in a leading role at the Royal Opera in Stockholm in a newly commissioned opera by composer Sven-David Sandström that will showcase her singular voice that bridges opera and pop. She opens the show called “Batsheba” in 2008. In the meantime, IVA worked on her voice intensely with Swedish celebrity Kishti Tomita (idol judge and singer), to find her own sound, and her unique talent as a singer and songwriter landed her much attention with the major labels and publishers, being tapped as top liner by Universal, Sony, Murlyn and EMI, and working with producers/mixers such as Lasse Mårtén at Decibel Studios (Kelly Clarkson, Pink, Backstreet Boys) and songwriters the KBros (Jennifer – Mercury, France 700,000 copies sold, #1 single “Ma Revolution”) with whom she has written her upcoming single. IVA also had her first “cut” with a song called “Ou tu veux, quand tu veux” written with French Artists Molecule and Nemo, for Arielle Dombasle and Sony Columbia, France.
IVA continues to gig and write new material. She has prepared several new singles for 2007 and 2008, including “Dreams”, “Stay”, “All that We Are”, and “It’s Me It’s You”. It’ll be a big year until then, with planned performances to push her debut album in New York, Los Angeles, Sweden, Brussels, France, the UK...and wherever else her voice takes her.
Listen to IVA at http://www.ivasound.com and http://www.myspace.com/ivasinger
Find Vurse at http://www.vurse.com
